Difference between revisions of "A la carte"
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According to the [[Marketing Communications by Fill (5th edition)]], | According to the [[Marketing Communications by Fill (5th edition)]], | ||
:[[A la carte]]. Drawn from the hospitality market, the term à la carte refers to each item on a menu having a separate charge. In advertising, à la carte refers to selecting services from a range of different providers. | :[[A la carte]]. Drawn from the hospitality market, the term à la carte refers to each item on a menu having a separate charge. In advertising, à la carte refers to selecting services from a range of different providers. | ||
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[[Category: Marketing Management]][[Category: Articles]] | [[Category: Marketing Management]][[Category: Articles]] | ||
Latest revision as of 16:40, 12 July 2020
A la carte (originally spelled as à la carte) is the term that is drawn from the hospitality market to indicate each item on a menu having a separate charge. In advertising, à la carte refers to selecting services from a range of different providers.
Definitions
According to the Marketing Communications by Fill (5th edition),
- A la carte. Drawn from the hospitality market, the term à la carte refers to each item on a menu having a separate charge. In advertising, à la carte refers to selecting services from a range of different providers.
