Difference between revisions of "Decoding"

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(Created page with "Decoding is retranslating a sender's message ==Definition== According to Management by Robbins and Coulter (14th edition), :Decoding. Retranslating a sender's mes...")
 
 
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According to [[Management by Robbins and Coulter (14th edition)]],
 
According to [[Management by Robbins and Coulter (14th edition)]],
 
:[[Decoding]]. Retranslating a sender's message
 
:[[Decoding]]. Retranslating a sender's message
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According to the [[Marketing Communications by Fill (5th edition)]],
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:[[Decoding]]. The process of transforming and interpreting a message into thought. Receivers unpack the various components of a message, and start to make sense of it and give it meaning.
  
 
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[[Category: Management]][[Category: Articles]][[Category: Marketing Management]]
[[Category: Management]][[Category: Articles]]
 

Latest revision as of 21:20, 12 July 2020

Decoding is retranslating a sender's message

Definition

According to Management by Robbins and Coulter (14th edition),

Decoding. Retranslating a sender's message

According to the Marketing Communications by Fill (5th edition),

Decoding. The process of transforming and interpreting a message into thought. Receivers unpack the various components of a message, and start to make sense of it and give it meaning.