Difference between revisions of "Forecasting"

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(Created page with "Forecasting is the art of anticipating what buyers are likely to do under a given set of conditions. ==Definition== According to Marketing Management by Keller and Kotle...")
 
 
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According to [[Marketing Management by Keller and Kotler (15th edition)]],
 
According to [[Marketing Management by Keller and Kotler (15th edition)]],
 
:[[Forecasting]]. The art of anticipating what buyers are likely to do under a given set of conditions.
 
:[[Forecasting]]. The art of anticipating what buyers are likely to do under a given set of conditions.
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According to the [[HRBoK Guide]],
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:[[Forecasting]]. A planning tool that helps with future decisions. Analyzing the probability of future outcomes to help lessen uncertainty.
  
 
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[[Category: Marketing Management]][[Category: Articles]][[Category: Management]]
[[Category: Marketing Management]][[Category: Articles]]
 

Latest revision as of 18:54, 19 July 2020

Forecasting is the art of anticipating what buyers are likely to do under a given set of conditions.

Definition

According to Marketing Management by Keller and Kotler (15th edition),

Forecasting. The art of anticipating what buyers are likely to do under a given set of conditions.

According to the HRBoK Guide,

Forecasting. A planning tool that helps with future decisions. Analyzing the probability of future outcomes to help lessen uncertainty.