Difference between revisions of "Marketing communications mix"
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| − | [[Marketing communications mix]] (as a part of the [[marketing mix]], also known as [[promotion]]) is advertising, | + | [[Marketing communications mix]] (as a part of the [[marketing mix]], also known as [[promotion]]) is advertising, direct marketing, events and experiences, personal selling, public relations and publicity, sales force endeavors, and sales promotions. |
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==Definition== | ==Definition== | ||
Revision as of 18:12, 1 July 2020
Marketing communications mix (as a part of the marketing mix, also known as promotion) is advertising, direct marketing, events and experiences, personal selling, public relations and publicity, sales force endeavors, and sales promotions.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Marketing communications mix. Advertising, sales promotion, events and experiences, public relations and publicity, direct marketing, and personal selling.
