Difference between revisions of "Market exchangeable"
(→Types) |
|||
| Line 12: | Line 12: | ||
===Complex vs intangible vs tangible=== | ===Complex vs intangible vs tangible=== | ||
:With regard to its nature, a ''marketable'' can be one of the following: | :With regard to its nature, a ''marketable'' can be one of the following: | ||
| − | #'''[[Complex]]''', which is a combination of [[tangible]]s and [[intangible]]s. Some of them such animals and [[enterprise]]s can be privately owned. The others such as communities, governments, persons, and publicly-owned locations (or places) cannot be private properties. | + | :#'''[[Complex]]''', which is a combination of [[tangible]]s and [[intangible]]s. Some of them such animals and [[enterprise]]s can be privately owned. The others such as communities, governments, persons, and publicly-owned locations (or places) cannot be private properties. |
| − | #'''[[Intangible]]''', which is something identifiable, but not [[tangible]] such as [[concept]]s, [[data]], [[event]]s, [[experience]]s, [[idea]]s, [[information]], [[labor]], [[marketable permit]]s, [[marketable securities]], personal time, [[service]]s, [[software]], and any other non-physical property. | + | :#'''[[Intangible]]''', which is something identifiable, but not [[tangible]] such as [[concept]]s, [[data]], [[event]]s, [[experience]]s, [[idea]]s, [[information]], [[labor]], [[marketable permit]]s, [[marketable securities]], personal time, [[service]]s, [[software]], and any other non-physical property. |
| − | #'''[[Tangible]]''', which is a physical good such as buildings, hardware, land, produce, and any other physical property. | + | :#'''[[Tangible]]''', which is a physical good such as buildings, hardware, land, produce, and any other physical property. |
===Earned vs made vs purchased=== | ===Earned vs made vs purchased=== | ||
:With regard to the way of its completion, a ''marketable'' can be one of the following: | :With regard to the way of its completion, a ''marketable'' can be one of the following: | ||
| − | #'''[[Work product]]''' or [[produced marketable]], which is made as a [[solution]] or component of a solution that is the primary result of a [[project]] or [[operations]]. In other words, a ''produced marketable'' is an article or substance that is produced and refined for sale. | + | :#'''[[Work product]]''' or [[produced marketable]], which is made as a [[solution]] or component of a solution that is the primary result of a [[project]] or [[operations]]. In other words, a ''produced marketable'' is an article or substance that is produced and refined for sale. |
| − | #'''Purchased item''' available for sale. | + | :#'''Purchased item''' available for sale. |
| − | #'''Earned entity''', which is not just a [[work product]] and cannot be sold itself, but is a [[source]] of the items that can be sold. These ''sources'' include communities, publicly-owned locations, governments, and people. | + | :#'''Earned entity''', which is not just a [[work product]] and cannot be sold itself, but is a [[source]] of the items that can be sold. These ''sources'' include communities, publicly-owned locations, governments, and people. |
==Features== | ==Features== | ||
Revision as of 23:13, 30 June 2020
A marketable (alternatively known as a marketable product or, simply, product) is any item that can be sold or serve as a not-for-sale source of the items that can be sold.
Contents
Definitions
According to Marketing Management by Keller and Kotler (15th edition),
- Product. Anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, person, places, properties, organizations, information, and ideas.
According to Managing Quality by Foster (6th edition),
- Product. A tangible good that is produced for a customer.
Types
Complex vs intangible vs tangible
- With regard to its nature, a marketable can be one of the following:
- Complex, which is a combination of tangibles and intangibles. Some of them such animals and enterprises can be privately owned. The others such as communities, governments, persons, and publicly-owned locations (or places) cannot be private properties.
- Intangible, which is something identifiable, but not tangible such as concepts, data, events, experiences, ideas, information, labor, marketable permits, marketable securities, personal time, services, software, and any other non-physical property.
- Tangible, which is a physical good such as buildings, hardware, land, produce, and any other physical property.
Earned vs made vs purchased
- With regard to the way of its completion, a marketable can be one of the following:
- Work product or produced marketable, which is made as a solution or component of a solution that is the primary result of a project or operations. In other words, a produced marketable is an article or substance that is produced and refined for sale.
- Purchased item available for sale.
- Earned entity, which is not just a work product and cannot be sold itself, but is a source of the items that can be sold. These sources include communities, publicly-owned locations, governments, and people.
Features
- Marketing mix. A model representing distinguishable components of any product, which must include a deliverable, product delivery, and product charge.
- Product scope. All the features and functions that characterize a product.
- Service. Work carried out or on behalf of others.
