Difference between revisions of "Integrated marketing communications"
(→Definition) |
|||
| Line 2: | Line 2: | ||
==Definition== | ==Definition== | ||
According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
| − | :[[Integrated marketing communications]] (IMC). A concept of marketing communications planning that recognizes the added value of a comprehensive plan. | + | :[[Integrated marketing communications]] ([[IMC]]). A concept of marketing communications planning that recognizes the added value of a comprehensive plan. |
According to the [[Marketing Communications by Fill (5th edition)]], | According to the [[Marketing Communications by Fill (5th edition)]], | ||
:[[Integrated marketing communications]] ([[IMC]]). A term used to explain the processes concerned with the consistent development and coordinated delivery of company's messages with its target audiences. | :[[Integrated marketing communications]] ([[IMC]]). A term used to explain the processes concerned with the consistent development and coordinated delivery of company's messages with its target audiences. | ||
Latest revision as of 19:37, 18 July 2020
Integrated marketing communications (also known by its acronym, IMC; hereinafter, IMC) is a concept of marketing communications planning that recognizes the added value of a comprehensive plan.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Integrated marketing communications (IMC). A concept of marketing communications planning that recognizes the added value of a comprehensive plan.
According to the Marketing Communications by Fill (5th edition),
- Integrated marketing communications (IMC). A term used to explain the processes concerned with the consistent development and coordinated delivery of company's messages with its target audiences.
