Difference between revisions of "Market positioning"
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==Definitions== | ==Definitions== | ||
According to the [[Corporate Strategy by Lynch (4th edition)]], | According to the [[Corporate Strategy by Lynch (4th edition)]], | ||
| − | :[[Market positioning]]. The choice of differential advantage possessed by an organization that allows it to compete and survive in a market place. Often associated with competition and survival in a segment of a market. See also Market segmentation. | + | :[[Market positioning]]. The choice of differential advantage possessed by an organization that allows it to compete and survive in a market place. Often associated with [[competition]] and survival in a segment of a market. See also Market segmentation. |
[[Category: Strategic Management]][[Category: Articles]] | [[Category: Strategic Management]][[Category: Articles]] | ||
Revision as of 13:41, 10 May 2023
Market positioning is the choice of differential advantage possessed by an organization that allows it to compete and survive in a market place. Often associated with competition and survival in a segment of a market. See also Market segmentation.
Definitions
According to the Corporate Strategy by Lynch (4th edition),
- Market positioning. The choice of differential advantage possessed by an organization that allows it to compete and survive in a market place. Often associated with competition and survival in a segment of a market. See also Market segmentation.
