Difference between revisions of "Careerprise Presence"

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==Vehicles to build==
 
==Vehicles to build==
 
: The [[#Team|Team]] shall create a variety of communications in order to reach out to prospective ''Coords'', contractors, partners, supporters, as well as paying customers. [[Customer relationship management]] (or [[Customer relationship management|CRM]]) is an important part of these efforts. While documenting their efforts in [[customer relationship management system]]s (or [[Customer relationship management system|CRMS]]), the ''Coords'' may coordinate endeavors to produce marketing communications as follows:
 
: The [[#Team|Team]] shall create a variety of communications in order to reach out to prospective ''Coords'', contractors, partners, supporters, as well as paying customers. [[Customer relationship management]] (or [[Customer relationship management|CRM]]) is an important part of these efforts. While documenting their efforts in [[customer relationship management system]]s (or [[Customer relationship management system|CRMS]]), the ''Coords'' may coordinate endeavors to produce marketing communications as follows:
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:* '''[[Customer support]]''' is a contact person or people who assist customers in installing, upgrading, maintaining, using, and/or disposing a product correctly and cost effectively.  In the case of the ''Cyber'', its ''customer support'' shall yet be designed.
 
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:* '''[[Help desk]]''' is a contact person or people who provide the customers with technical assistance and troubleshooting. In the case of the ''Cyber'', its ''help desk'' shall yet be designed.
 
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:* '''[[Marketing outlet]]s''', in the case of the ''Cyber'', are efforts to establish points of [[#Team|Team]]'s direct contact with prospective contractors, customers, partners, and supporters. ''Cyber's'' booth at a job fair or table at the [[marketplace]]s would be an example of physical point of contact. ''Marketplaces'' refer to virtual and physical locations where sellers and buyers regularly gather to buy and sell products. Virtual points of contact may include (a) corporate profiles at web-based marketplaces, including [[freelance marketplace]]s such as [[Fiverr]] and [[Upwork]], (b) corporate channels at [[videosharing platform]]s such as [[TikTok]] and [[YouTube]], (c) corporate pages or groups at [[social networking platform]]s such as [[Facebook]], [[LinkedIn]], [[Meetup]], and [[Twitter]], and (d) other direct marketing opportunities given by third parties. For example, some [[job-search website]]s feature free announcements; the [[#Team|Team]], particularly, used [[robota.ua]] and [[work.ua]] to look for potential ''Coords'' in Ukraine. As another example, the [[#Team|Team]] once considered publishing its courses at [[learning platform]]s such as [[Udemy]].
 
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:* '''[[Public relations]]''' ([[Public relations|PR]]), in the case of the ''Cyber'', is efforts to transfer marketing messages from the [[#Team|Team]] to mass media and/or the general public directly. While [[publicity]] is controlled by external media, the [[#Team|Team]] controls ''PR''.
 
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:* '''[[Stakeholder communications]]''', in the case of the ''Cyber'', are efforts to transfer marketing messages such as [[newsletters]] from the [[#Team|Team]] to those who are listed in the [[stakeholder register]] directly.
 
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:* '''[[UX design]]''' is efforts to enhance user satisfaction with marketables by improving their accessibility, credibility, desirability, findability, usability, usefulness, and value. Any product implies some unspoken and unwritten messages; ''Cyber'' products are not exceptions. Good marketing of bad products just increase user dissatisfaction. That is why the ''Coords'' are encouraged to take into consideration [[user experience design]] while working on ''Cyber'' products.
 
  
 
===Lead-generation websections===
 
===Lead-generation websections===
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: The [[#Team|Team]] may purchase a variety of communications in order to reach out to prospective ''Coords'', contractors, partners, as well as paying customers. The ''Coords'' may coordinate endeavors to buy marketing communications as follows:
 
: The [[#Team|Team]] may purchase a variety of communications in order to reach out to prospective ''Coords'', contractors, partners, as well as paying customers. The ''Coords'' may coordinate endeavors to buy marketing communications as follows:
 
:* '''[[Advertising]]''', in the case of the ''Cyber'', is buying media's delivery of marketing messages to potential contractors, customers, partners, and supporters. The world's oldest forms of advertising are, probably, vocal announcements and distribution of samples, especially, in public spaces. Published advertising is either posting messages on something like walls or billboards that people can physically see or distributing something like leaflets hand-to-hand. Radio and television are considered as traditional electronic media; while mobile and web are new ones. The [[#Team|Team]], for examples, may purchase advertising to support its activities at [[marketplace]]s and [[social media]]. Often, but not necessarily, ''advertising'' also entails creation of marketing messages. If so, their ownership depends on agreements.
 
:* '''[[Advertising]]''', in the case of the ''Cyber'', is buying media's delivery of marketing messages to potential contractors, customers, partners, and supporters. The world's oldest forms of advertising are, probably, vocal announcements and distribution of samples, especially, in public spaces. Published advertising is either posting messages on something like walls or billboards that people can physically see or distributing something like leaflets hand-to-hand. Radio and television are considered as traditional electronic media; while mobile and web are new ones. The [[#Team|Team]], for examples, may purchase advertising to support its activities at [[marketplace]]s and [[social media]]. Often, but not necessarily, ''advertising'' also entails creation of marketing messages. If so, their ownership depends on agreements.
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:* '''[[Personal selling]]''' (outsourced), in the case of the ''Cyber'', is hiring agents, brokers, and/or sales representatives to promote one or more ''Cyber'' products to their potential customers on a one-to-one basis. Obviously, ''personal selling'' is the most expensive form of marketing communications. That is why the [[#Team|Team]] tends to hire those on a [[contingency model]] rather than [[retained model|to retain]] them (see the [[#Payment models|"Payment models"]] section of this very wikipage).
 
  
 
: Communications for sale tend to be less trusted than unpaid ones. Furthermore, ''advertising'' is usually less trustworthy than ''personal selling'', however, trustworthiness of ''personal selling'' heavily depends on seller's features and capacities.
 
: Communications for sale tend to be less trusted than unpaid ones. Furthermore, ''advertising'' is usually less trustworthy than ''personal selling'', however, trustworthiness of ''personal selling'' heavily depends on seller's features and capacities.
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: The [[#Team|Team]] may attempt to earn a variety of communications in order to reach out to prospective ''Coords'', contractors, partners, as well as paying customers. The ''Coords'' may coordinate endeavors to earn marketing communications as follows:
 
: The [[#Team|Team]] may attempt to earn a variety of communications in order to reach out to prospective ''Coords'', contractors, partners, as well as paying customers. The ''Coords'' may coordinate endeavors to earn marketing communications as follows:
 
:* '''[[Publicity]]''', in the case of the ''Cyber'', is efforts to support mass and other media to cover the ''Cyber'' and/or its products on a non-monetary basis. After those efforts, the [[#Team|Team]] no longer controls its content. For instance, a television report may theoretically promote the ''Cyber'' without paying for that; however, the [[#Team|Team]] cannot dictate the TV producer what this report should look like. [[Social media]]
 
:* '''[[Publicity]]''', in the case of the ''Cyber'', is efforts to support mass and other media to cover the ''Cyber'' and/or its products on a non-monetary basis. After those efforts, the [[#Team|Team]] no longer controls its content. For instance, a television report may theoretically promote the ''Cyber'' without paying for that; however, the [[#Team|Team]] cannot dictate the TV producer what this report should look like. [[Social media]]
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:* '''[[Word of mouth]]''' is the transfer of messages from person to person using oral communication. When they say, "a good product sells itself", they probably mean that good products shall generate words of mouth in sufficient amounts. This form of communications is the most effective when the listener trusts the messenger, for instance, a relative or friend. Obviously, the [[#Team|Team]] cannot produce those messages directly; they can be caused by other types of communications, [[#Public events|Public events]], and, especially, ''Cyber'' products when their users like them. At the same time, the ''Coords'' are encouraged to take into consideration possibilities of ''word of mouth'' generation while working on marketing products.
 
  
 
: Earned-media messages tend to be more trusted than, let say, paid-media ones. However, earned-media messages are pretty much always distorted since they pass one or more intermediaries.
 
: Earned-media messages tend to be more trusted than, let say, paid-media ones. However, earned-media messages are pretty much always distorted since they pass one or more intermediaries.

Revision as of 03:43, 6 February 2024

Careerprise Presence (hereinafter, the ToFu) is the top of the funnel (ToFu) of Careerprise Funnel. The ToFu shall generate prospects for the next stage, Careerprise Literacy.


In the nutshell

Needs to address

The ToFu shall (a) find "unawares" or someones who are unaware of the Careerprise services, but might be interested in pursuing it for themselves or someones else in their networks, in order to (b) make them "leads".
The ToFu shall attract attention of potential candidates and build their awareness about the Role up to the level of willingness to learn more about it.

Vehicles

For the purposes of this very wikipage, market presence refers to the Team's efforts to present its Marketables on the markets, so their current and potential customers can find and take advantage of them. While accomplishing that goal, the Coords may work on a variety of marketing products generally or marketing communications specifically.

Vehicles to build

The Team shall create a variety of communications in order to reach out to prospective Coords, contractors, partners, supporters, as well as paying customers. Customer relationship management (or CRM) is an important part of these efforts. While documenting their efforts in customer relationship management systems (or CRMS), the Coords may coordinate endeavors to produce marketing communications as follows:

Lead-generation websections

In the context of the ToFu, the websites are lead-generation, prospect-education, and purchase websections.

Vehicles to buy

The Team may purchase a variety of communications in order to reach out to prospective Coords, contractors, partners, as well as paying customers. The Coords may coordinate endeavors to buy marketing communications as follows:
  • Advertising, in the case of the Cyber, is buying media's delivery of marketing messages to potential contractors, customers, partners, and supporters. The world's oldest forms of advertising are, probably, vocal announcements and distribution of samples, especially, in public spaces. Published advertising is either posting messages on something like walls or billboards that people can physically see or distributing something like leaflets hand-to-hand. Radio and television are considered as traditional electronic media; while mobile and web are new ones. The Team, for examples, may purchase advertising to support its activities at marketplaces and social media. Often, but not necessarily, advertising also entails creation of marketing messages. If so, their ownership depends on agreements.
Communications for sale tend to be less trusted than unpaid ones. Furthermore, advertising is usually less trustworthy than personal selling, however, trustworthiness of personal selling heavily depends on seller's features and capacities.

Vehicles to earn

The Team may attempt to earn a variety of communications in order to reach out to prospective Coords, contractors, partners, as well as paying customers. The Coords may coordinate endeavors to earn marketing communications as follows:
  • Publicity, in the case of the Cyber, is efforts to support mass and other media to cover the Cyber and/or its products on a non-monetary basis. After those efforts, the Team no longer controls its content. For instance, a television report may theoretically promote the Cyber without paying for that; however, the Team cannot dictate the TV producer what this report should look like. Social media
Earned-media messages tend to be more trusted than, let say, paid-media ones. However, earned-media messages are pretty much always distorted since they pass one or more intermediaries.
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