Difference between revisions of "Market exchangeable"
(→Features) |
|||
| Line 1: | Line 1: | ||
| − | [[File:Product.png|400px|thumb|right|[[Marketing mix]]]]A [[marketable]] (alternatively known as a [[marketable product]] or, simply, [[product]]) is any item that can be sold or serve as a [[source]] of the items that can be sold. | + | [[File:Product.png|400px|thumb|right|[[Marketing mix]]]]A [[marketable]] (alternatively known as a [[marketable product]] or, simply, [[product]]) is any item that can be sold or serve as a not-for-sale [[source]] of the items that can be sold. |
| Line 7: | Line 7: | ||
According to [[Managing Quality by Foster (6th edition)]], | According to [[Managing Quality by Foster (6th edition)]], | ||
:[[Product]]. A tangible good that is produced for a customer. | :[[Product]]. A tangible good that is produced for a customer. | ||
| − | |||
==Types== | ==Types== | ||
Revision as of 23:12, 30 June 2020
A marketable (alternatively known as a marketable product or, simply, product) is any item that can be sold or serve as a not-for-sale source of the items that can be sold.
Contents
Definitions
According to Marketing Management by Keller and Kotler (15th edition),
- Product. Anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, person, places, properties, organizations, information, and ideas.
According to Managing Quality by Foster (6th edition),
- Product. A tangible good that is produced for a customer.
Types
Complex vs intangible vs tangible
- With regard to its nature, a marketable can be one of the following:
- Complex, which is a combination of tangibles and intangibles. Some of them such animals and enterprises can be privately owned. The others such as communities, governments, persons, and publicly-owned locations (or places) cannot be private properties.
- Intangible, which is something identifiable, but not tangible such as concepts, data, events, experiences, ideas, information, labor, marketable permits, marketable securities, personal time, services, software, and any other non-physical property.
- Tangible, which is a physical good such as buildings, hardware, land, produce, and any other physical property.
Earned vs made vs purchased
- With regard to the way of its completion, a marketable can be one of the following:
- Work product or produced marketable, which is made as a solution or component of a solution that is the primary result of a project or operations. In other words, a produced marketable is an article or substance that is produced and refined for sale.
- Purchased item available for sale.
- Earned entity, which is not just a work product and cannot be sold itself, but is a source of the items that can be sold. These sources include communities, publicly-owned locations, governments, and people.
Features
- Marketing mix. A model representing distinguishable components of any product, which must include a deliverable, product delivery, and product charge.
- Product scope. All the features and functions that characterize a product.
- Service. Work carried out or on behalf of others.
