Difference between revisions of "Quality"

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According to [[Marketing Management by Keller and Kotler (15th edition)]],
 
According to [[Marketing Management by Keller and Kotler (15th edition)]],
 
:[[Quality]]. The totality of features and characteristics of a product or service that bear on its ability to satisfy stated or implied needs.
 
:[[Quality]]. The totality of features and characteristics of a product or service that bear on its ability to satisfy stated or implied needs.
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According to [[Juran's Quality Handbook by Defeo (7th edition)]],
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:[[Quality]]. Degree to which an inherent characteristic fulfills requirements.
  
 
==Main concepts==
 
==Main concepts==
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*[[Value stream mapping]].
 
*[[Value stream mapping]].
  
[[Category:Marketing Management]][[Category: Management]][[Category: Articles]]
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[[Category:Marketing Management]][[Category: Management]][[Category: Articles]][[Category: Quality Management]]

Revision as of 23:02, 3 July 2020

Quality is the evaluation of how good or bad something is. Quality dimensions help to define what that good or bad refers to.


Definitions

According to Management by Robbins and Coulter (14th edition),

Quality. The ability of a product or service to reliably do what it's supposed to do and to satisfy customer expectations.

According to Marketing Management by Keller and Kotler (15th edition),

Quality. The totality of features and characteristics of a product or service that bear on its ability to satisfy stated or implied needs.

According to Juran's Quality Handbook by Defeo (7th edition),

Quality. Degree to which an inherent characteristic fulfills requirements.

Main concepts