Difference between revisions of "Integrated marketing communications"

From CNM Wiki
Jump to: navigation, search
(Created page with "Integrated marketing communications (IMC) is a concept of marketing communications planning that recognizes the added value of a comprehensive plan. ==Definition== Accordi...")
 
Line 3: Line 3:
 
According to [[Marketing Management by Keller and Kotler (15th edition)]],
 
According to [[Marketing Management by Keller and Kotler (15th edition)]],
 
:[[Integrated marketing communications]] (IMC). A concept of marketing communications planning that recognizes the added value of a comprehensive plan.
 
:[[Integrated marketing communications]] (IMC). A concept of marketing communications planning that recognizes the added value of a comprehensive plan.
 +
According to the [[Marketing Communications by Fill (5th edition)]],
 +
:[[Integrated marketing communications]] ([[IMC]]). A term used to explain the processes concerned with the consistent development and coordinated delivery of company's messages with its target audiences.
  
  
 
[[Category: Marketing Management]][[Category: Articles]]
 
[[Category: Marketing Management]][[Category: Articles]]

Revision as of 15:03, 14 July 2020

Integrated marketing communications (IMC) is a concept of marketing communications planning that recognizes the added value of a comprehensive plan.

Definition

According to Marketing Management by Keller and Kotler (15th edition),

Integrated marketing communications (IMC). A concept of marketing communications planning that recognizes the added value of a comprehensive plan.

According to the Marketing Communications by Fill (5th edition),

Integrated marketing communications (IMC). A term used to explain the processes concerned with the consistent development and coordinated delivery of company's messages with its target audiences.