Difference between revisions of "Promotion"
(Created page with "Promotion is the use of communication to inform and persuade individuals, groups or organizations to purchase a company's products and services. ==Definitions== According...") |
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According to the [[Marketing Communications by Fill (5th edition)]], | According to the [[Marketing Communications by Fill (5th edition)]], | ||
:[[Promotion]]. The use of communication to inform and persuade individuals, groups or organizations to purchase a company's products and services. | :[[Promotion]]. The use of communication to inform and persuade individuals, groups or organizations to purchase a company's products and services. | ||
| + | According to the [[HRBoK Guide]], | ||
| + | :[[Promotion]]. Job advancement. Advancement of an employee's rank, usually with greater responsibility and more money. | ||
| − | [[Category: Marketing Management]][[Category: Articles]] | + | [[Category: Marketing Management]][[Category: Articles]][[Category: Management]] |
Latest revision as of 11:36, 21 July 2020
Promotion is the use of communication to inform and persuade individuals, groups or organizations to purchase a company's products and services.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Promotion. The use of communication to inform and persuade individuals, groups or organizations to purchase a company's products and services.
According to the HRBoK Guide,
- Promotion. Job advancement. Advancement of an employee's rank, usually with greater responsibility and more money.
