Careerprise Presence

Careerprise Presence (hereinafter, the ToFu) is the top of the funnel (ToFu) of Careerprise Funnel. The ToFu shall generate prospects for the next stage, Careerprise Literacy.

In the nutshell

Needs to address

The ToFu shall (a) find "unawares" or someones who are unaware of the Careerprise services, but might be interested in pursuing it for themselves or someones else in their networks, in order to (b) make them "leads".

The ToFu shall attract attention of potential candidates and build their awareness about the Role up to the level of willingness to learn more about it.

Vehicles

• Advertising. The CNMCyber Team plans to purchase advertising to support its activities at marketplaces and social media.
• Lead-generation event-sections
• Lead-generation websections and websites such as Bskol.com, FriendsOfCNM.com, HOTCOE.com, Inplz.com, and EmployableU.com
• Marketing outlets
• Public relations (PR)
• Publicity
• Search engine optimization (SEO)
• Word of mouth

For the purposes of this very wikipage, market presence refers to the Team's efforts to present its Marketables on the markets, so their current and potential customers can find and take advantage of them. While accomplishing that goal, the Coords may work on a variety of marketing products generally or marketing communications specifically.

Vehicles to build

The Team shall create a variety of communications in order to reach out to prospective Coords, contractors, partners, supporters, as well as paying customers. Customer relationship management (or CRM) is an important part of these efforts. While documenting their efforts in customer relationship management systems (or CRMS), the Coords may coordinate endeavors to produce marketing communications as follows:

Lead-generation websections

In the context of the ToFu, the websites are lead-generation, prospect-education, and purchase websections.

Vehicles to buy

The Team may purchase a variety of communications in order to reach out to prospective Coords, contractors, partners, as well as paying customers. The Coords may coordinate endeavors to buy marketing communications as follows:

• Advertising, in the case of the Cyber, is buying media's delivery of marketing messages to potential contractors, customers, partners, and supporters. The world's oldest forms of advertising are, probably, vocal announcements and distribution of samples, especially, in public spaces. Published advertising is either posting messages on something like walls or billboards that people can physically see or distributing something like leaflets hand-to-hand. Radio and television are considered as traditional electronic media; while mobile and web are new ones. The Team, for examples, may purchase advertising to support its activities at marketplaces and social media. Often, but not necessarily, advertising also entails creation of marketing messages. If so, their ownership depends on agreements.

Communications for sale tend to be less trusted than unpaid ones. Furthermore, advertising is usually less trustworthy than personal selling, however, trustworthiness of personal selling heavily depends on seller's features and capacities.

Vehicles to earn

The Team may attempt to earn a variety of communications in order to reach out to prospective Coords, contractors, partners, as well as paying customers. The Coords may coordinate endeavors to earn marketing communications as follows:

• Publicity, in the case of the Cyber, is efforts to support mass and other media to cover the Cyber and/or its products on a non-monetary basis. After those efforts, the Team no longer controls its content. For instance, a television report may theoretically promote the Cyber without paying for that; however, the Team cannot dictate the TV producer what this report should look like. Social media

Earned-media messages tend to be more trusted than, let say, paid-media ones. However, earned-media messages are pretty much always distorted since they pass one or more intermediaries.