Promotion
Promotion is the use of communication to inform and persuade individuals, groups or organizations to purchase a company's products and services.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Promotion. The use of communication to inform and persuade individuals, groups or organizations to purchase a company's products and services.
According to the HRBoK Guide,
- Promotion. Job advancement. Advancement of an employee's rank, usually with greater responsibility and more money.