Mission statement component

A mission statement component is a part of mission statement that refers to one or more of the following: 1) customers, 2) products and services, 3) markets, 4) technology, 5) concern for survival, growth, and profitability, 6) philosophy, 7) self-concept, 8) concern for public image, 9) concern for employees.

Definitions

According to the Strategic Management by David and David (15th edition),

Mission statement components. 1) customers, 2) products and services, 3) markets, 4) technology, 5) concern for survival, growth, and profitability, 6) philosophy, 7) self-concept, 8) concern for public image, 9) concern for employees.