Marketing communications mix

Marketing communications mix (as a part of the marketing mix, also known as promotion) is advertising, direct marketing, events and experiences, personal selling, public relations and publicity, sales force endeavors, and sales promotions.

Definition

According to Marketing Management by Keller and Kotler (15th edition),

Marketing communications mix. Advertising, sales promotion, events and experiences, public relations and publicity, direct marketing, and personal selling.

According to the Marketing Communications by Fill (5th edition),

Marketing communications mix. The particular combination of tools, media and messages used by organizations to reach consumers and other organizations with product and organization based messages.