A la carte
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A la carte (originally spelled as à la carte) is the term that is drawn from the hospitality market to indicate each item on a menu having a separate charge. In advertising, à la carte refers to selecting services from a range of different providers.
Definitions
According to the Marketing Communications by Fill (5th edition),
- A la carte. Drawn from the hospitality market, the term à la carte refers to each item on a menu having a separate charge. In advertising, à la carte refers to selecting services from a range of different providers.
