Generics
Revision as of 21:27, 3 June 2020 by MariamKhalid (talk | contribs) (Created page with "Generics refer to unbranded, plainly packaged, less expensive versions of common products such as spaghetti, paper towels, and canned peaches. ==Definition== According to...")
Generics refer to unbranded, plainly packaged, less expensive versions of common products such as spaghetti, paper towels, and canned peaches.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Generics. Unbranded, plainly packaged, less expensive versions of common products such as spaghetti, paper towels, and canned peaches.
