Market logistics
Revision as of 09:21, 4 June 2020 by MariamKhalid (talk | contribs) (Created page with "Market logistics is planning the infrastructure to meet demand, then implementing and controlling the physical flows or materials and final goods from points of origin to...")
Market logistics is planning the infrastructure to meet demand, then implementing and controlling the physical flows or materials and final goods from points of origin to points of use to meet customer requirements at a profit.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Market logistics. Planning the infrastructure to meet demand, then implementing and controlling the physical flows or materials and final goods from points of origin to points of use to meet customer requirements at a profit.
