Market share
Revision as of 09:25, 4 June 2020 by MariamKhalid (talk | contribs)
Market share is the percentage share of total sales in the market.
Definition
According to Principles of Economics by Timothy Taylor (3rd edition),
- Market share. The percentage share of total sales in the market.
According to Marketing Management by Keller and Kotler (15th edition),
- Market share. A higher level of selective demand for a product.