Supply-side method
Revision as of 20:58, 4 June 2020 by MariamKhalid (talk | contribs) (Created page with "Supply-side methods refer to approximating the amount of time or space devoted to media coverage of an event, for example, the number of seconds the brand is clearly visib...")
Supply-side methods refer to approximating the amount of time or space devoted to media coverage of an event, for example, the number of seconds the brand is clearly visible on a television screen or the column inches of press clippings that mention it.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Supply-side methods. Approximating the amount of time or space devoted to media coverage of an event, for example, the number of seconds the brand is clearly visible on a television screen or the column inches of press clippings that mention it.
