Yield pricing
Revision as of 21:24, 4 June 2020 by MariamKhalid (talk | contribs) (Created page with "Yield pricing is a situation in which companies offer # Discounted but limited early purchases, # Higher-priced late purchases, and # The lowest rates on unsold invento...")
Yield pricing is a situation in which companies offer
- Discounted but limited early purchases,
- Higher-priced late purchases, and
- The lowest rates on unsold inventory just before it expires.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Yield pricing. Situation in which companies offer
- Discounted but limited early purchases,
- Higher-priced late purchases, and
- The lowest rates on unsold inventory just before it expires.
