Market positioning
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Market positioning is the choice of differential advantage possessed by an organization that allows it to compete and survive in a market place. Often associated with competition and survival in a segment of a market. See also Market segmentation.
Definitions
According to the Corporate Strategy by Lynch (4th edition),
- Market positioning. The choice of differential advantage possessed by an organization that allows it to compete and survive in a market place. Often associated with competition and survival in a segment of a market. See also Market segmentation.
