Focus–Low-Cost–Differentiation Strategy
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Focus–Low-Cost–Differentiation Strategy is a generic business unit strategy in which a smaller business produces highly differentiated products or services for the specialized needs of a select group of customers while keeping its costs low.
Definition
According to the Strategic Management by Parnell (4th edition), Focus–Low-Cost–Differentiation Strategy. A generic business unit strategy in which a smaller business produces highly differentiated products or services for the specialized needs of a select group of customers while keeping its costs low.
