Advertising-to-sales ratio
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Advertising-to-sales ratio is the relationship between an organization's sales and the amount it spends on advertising, expressed as a percentage. This can then be compared with the average A/S ratio for the industry.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Advertising-to-sales ratio. The relationship between an organization's sales and the amount it spends on advertising, expressed as a percentage. This can then be compared with the average A/S ratio for the industry.
