Communication value
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Communication value is the extent to which individuals perceive an organization's communication to be of significance to them. There are four key elements that constitute communication value: the content, presentation, location and timing.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Communication value. The extent to which individuals perceive an organization's communication to be of significance to them. There are four key elements that constitute communication value: the content, presentation, location and timing.
