Credentials presentation
Revision as of 21:13, 12 July 2020 by QiratH (talk | contribs) (Created page with "Credentials presentation is part of the process of selecting an adverting agency. Clients visit each of the short-listed agency candidates to evaluate the degree to which...")
Credentials presentation is part of the process of selecting an adverting agency. Clients visit each of the short-listed agency candidates to evaluate the degree to which the agency fits the client's expectations and requirements. CRM see customer relationship management.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Credentials presentation. Part of the process of selecting an adverting agency. Clients visit each of the short-listed agency candidates to evaluate the degree to which the agency fits the client's expectations and requirements. CRM see customer relationship management.
