Customer visit program
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Customer visit program is a method of qualitative marketing research whereby product managers visit customers as part of a team with the sole purpose of collecting market information (such as ideas for new products).
Definitions
According to Product Manager's Handbook by Gorchels (2nd edition),
- Customer visit program. A method of qualitative marketing research whereby product managers visit customers as part of a team with the sole purpose of collecting market information (such as ideas for new products).
