Share

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Share is the portion of the overall sales in a market accounted for by a particular product, brand, or service. Also referred to as market share or share-of-market (SOM).

Definitions

According to Product Manager's Handbook by Gorchels (2nd edition),

Share. The portion of the overall sales in a market accounted for by a particular product, brand, or service. Also referred to as market share or share-of-market (SOM).
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