Hybrid direct brands
Revision as of 14:54, 14 July 2020 by QiratH (talk | contribs) (Created page with "Hybrid direct brands is a type of direct marketing brand which has its roots in traditional distribution channels, which may well continue to be a route to market, used in...")
Hybrid direct brands is a type of direct marketing brand which has its roots in traditional distribution channels, which may well continue to be a route to market, used in parallel to the direct route.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Hybrid direct brands. A type of direct marketing brand which has its roots in traditional distribution channels, which may well continue to be a route to market, used in parallel to the direct route.
