Inside-out
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Inside-out is a term used to refer to the process whereby some managers first design strategies for the product and treat the market/audience as a secondary consideration. Can apply to a variety of marketing (including communication) activities. See outside-in.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Inside-out. A term used to refer to the process whereby some managers first design strategies for the product and treat the market/audience as a secondary consideration. Can apply to a variety of marketing (including communication) activities. See outside-in.
