Internal marketing

Internal marketing is an element of holistic marketing; the task of hiring, training, and motivating able employees who want to serve customers well.

Definition

According to Marketing Management by Keller and Kotler (15th edition),

Internal marketing. An element of holistic marketing; the task of hiring, training, and motivating able employees who want to serve customers well.

According to the Marketing Communications by Fill (5th edition),

Internal marketing. The application of marketing concepts and principles within an organization. Normally targeted at employees with a view to encouraging them to support and endorse the organization's strategy, goals and brands.