Linear model of communication
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Linear model of communication is the fundamental expression about how mass communication works. The model identifies various components that make up the communication process: source, encoding, signal, decoding, receiver, feedback and noise.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Linear model of communication. The fundamental expression about how mass communication works. The model identifies various components that make up the communication process: source, encoding, signal, decoding, receiver, feedback and noise.
