Post-testing
Revision as of 17:08, 14 July 2020 by QiratH (talk | contribs) (Created page with "Post-testing is tests undertaken to measure the effectiveness of ads once they have been released. ==Definitions== According to the Marketing Communications by Fill (5t...")
Post-testing is tests undertaken to measure the effectiveness of ads once they have been released.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Post-testing. Tests undertaken to measure the effectiveness of ads once they have been released.