Psychoanalytical theory
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Psychoanalytical theory is based on drives of two primary instincts: life and death, psychoanalytic theory holds that many of the motives for purchase are driven by deeply rooted sexual drives and/or death instincts.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Psychoanalytical theory. Based on drives of two primary instincts: life and death, psychoanalytic theory holds that many of the motives for purchase are driven by deeply rooted sexual drives and/or death instincts.
