Search engine marketing

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Search engine marketing is a marketing activity designed to attain the highest possible ranking position. There are two main search engine marketing techniques: search engine optimization (SEO) and pay-per-click (PPC).

Definitions

According to the Marketing Communications by Fill (5th edition),

Search engine marketing. Is a marketing activity designed to attain the highest possible ranking position. There are two main search engine marketing techniques: search engine optimization (SEO) and pay-per-click (PPC).
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