Dogs

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Dogs is products with low relative market shares in low-growth markets. See also Portfolio matrix.

Definitions

According to the Corporate Strategy by Lynch (4th edition),

Dogs. Products with low relative market shares in low-growth markets. See also Portfolio matrix.

According to the Strategic Management by David and David (15th edition),

Dogs. A quadrant in the BCG Matrix for divisions that have a low relative market share position and compete in a low-growth industry, this is the lower right quadrant.
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