Functions of marketing
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- Functions of marketing is the basic activities performed by marketing managers, including (1) customer analysis, (2) selling products/services, (3) product and service planning, (4) pricing, (5) distribution, (6) marketing research, and (7) opportunity analysis.
Definition
According to the Strategic Management by David and David (15th edition),
- Functions of marketing. The basic activities performed by marketing managers, including (1) customer analysis, (2) selling products/services, (3) product and service planning, (4) pricing, (5) distribution, (6) marketing research, and (7) opportunity analysis.
