Internal strengths
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Internal strengths is an organization's controllable activities that are performed especially well, such as in areas that include finance, marketing, management, accounting, MIS, across a firm's products/regions/stores/facilities.
Definition
According to the Strategic Management by David and David (15th edition),
- Internal strengths. An organization's controllable activities that are performed especially well, such as in areas that include finance, marketing, management, accounting, MIS, across a firm's products/regions/stores/facilities.
