Product positioning
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Product positioning is also called perceptual mapping; a two-dimensional, four quadrant marketing tool designed to position a firm vs. its rival firms in a schematic diagram in order to better determine effective marketing strategies.
Definition
According to the Strategic Management by David and David (15th edition),
- Product positioning. Also called perceptual mapping; a two-dimensional, four quadrant marketing tool designed to position a firm vs. its rival firms in a schematic diagram in order to better determine effective marketing strategies.
