Quantitative Strategic Planning Matrix
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Quantitative Strategic Planning Matrix (QSPM) is an analytical technique designed to determine the relative attractiveness of feasible alternative actions. this technique comprises Stage 3 of the strategy-formulation analytical framework; it objectively indicates which alternative strategies are best.
Definition
According to the Strategic Management by David and David (15th edition),
- Quantitative Strategic Planning Matrix (QSPM). An analytical technique designed to determine the relative attractiveness of feasible alternative actions. this technique comprises Stage 3 of the strategy-formulation analytical framework; it objectively indicates which alternative strategies are best.
