Vacant niche
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Vacant niche in product/market positioning (perceptual map), this is an area in the perceptual map that reveals a customer segment not being served by the firm or rival firms.
Definition
According to the Strategic Management by David and David (15th edition),
- Vacant niche. In product/market positioning (perceptual map), this is an area in the perceptual map that reveals a customer segment not being served by the firm or rival firms.
