SWOT audit
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SWOT audit (or SWOT analysis) is strategic planning method. A strategic planning technique used to assess the internal and external environment in which a company operates, its strengths and weaknesses (internal), and opportunities and threats (external).
Definition
According to the HRBoK Guide,
- SWOT audit (or SWOT analysis). Strategic planning method. A strategic planning technique used to assess the internal and external environment in which a company operates, its strengths and weaknesses (internal), and opportunities and threats (external).
