CNMCyber website

A CNM Cyber website Generally speaking, a website is a collections of webpages published on the World Wide Web (WWW), as well as service capacities and resources attached to those pages. Cyber websites serve marketing purposes; they are important at every level of CNM Cyber Funnel, including attracting, educating, closing, retaining, as well as engaging. As work products, Cyber websites are also vital in Cyber learner training.

Featured

At the Cyber, featured websites are those that the Team specifically promotes through its Market presence. Particularly, those websites are promoted at marketing outlets, public relations (PR), advertising, and personal selling. Three featured websites of the Cyber are:

• CITPMA.com, official website of CITPMA.
• CNMCyber.com, official website of the Cyber.
• iDosvid.com, official website of iDosvid.

Traffic-generating

At the Cyber, traffic-generating websites are those that the Team doesn't promote, but support in order to generate traffic to the Featured websites. Five traffic-generating websites of the Cyber are:

• Bskol.com, where Bskol is a brand name of a Cyber spin-off.
• FriendsOfCNM.com, where Friends of CNM is a former name of the Cyber.
• HOTCOE.com, where hotcoe is a former name of the iDosvid.
• Inplz.com, which is a home page of Inplz apps.
• Kryvi.com, which is a home page of Kryvi apps.

Website projects

For the purposes of this very wikipage, website projects, website developments, or, simply, web devs are those projects that are undertaken to develop Cyber websites and their components. Website development normally consists of several interrelated projects.

Content projects

For the purposes of this very wikipage, content projects refer to the website projects that are undertaken to develop general public contents of Cyber websites. General public contents are those audio-visuals, images, multimedia, and texts that the visitors of Cyber websites shall be able to see or hear when they access the Cyber webpages.

1. Non-textual contents such as audiovisuals, images, and multimedia. Contractors shall be hired to development audio-visuals, images, and/or multimedia. To accomplish so, separate projects shall be formalized. The completed audio-visual, image, and multimedia files shall be stored at CNM Repo. The other website developments do not necessarily depend on general public contents. Until they or their drafts are developed, placeholders shall substitute the future content in other developments.
2. Texts. Cyber webpages are literally HTML-based documents, which means that the webpages are textual documents marked up with HTML tags in order to embed non-textual contents and make all viewable on the World Wide Web (WWW). Since Documents are regular outputs of Devs work, the Devs are encouraged to develop textual contents using CNM Wiki. The other website developments do not necessarily depend on general public contents. Until they or their drafts are developed, lorem ipsum shall substitute the future content in other developments.

Development of Cyber websites' content, most likely, consumes the most of website development time. Since the websites shall reflect the actual situation, the website content shall be periodically updated even when the website is already up and running.

The other, not for the general public, contents include key words for search engine optimization (SEO) and other technical texts.

Design projects

For the purposes of this very wikipage, design projects refer to the website projects that are undertaken to develop graphical appearance for Cyber websites. Creation of certain images or audiovisuals that are used in website contents is a part of the Content projects.

Web design is essential for every website generally and Cyber website particularly. By its definition, development of web design is creative; design-developing Contractors shall be hired on a per-hour basis. At the Cyber, web design projects can be undertaken to develop a single webpage section, especially a main one.

At the Cyber, designs are divided in graphic designs and UX designs. Graphic designers shall normally be hired to achieve webpage esthetics; UX designers shall work on great user experience with the page. The work outputs of one designer shall be given to another designer until both agree that the webpage section they work on is both graphically and UX acceptable.

Deliverables of design projects are pixel-sharp product depictions of one or more webpage sections. After the Customer's approval, they shall be used as inputs to the Website as one product developments. In order to store the deliverable files at CNM Repo, the Contractors who work on the designs need to have proper access.

SEO projects

For the purposes of this very wikipage, SEO projects refer to the website projects that are undertaken to develop and manage search engine optimization (SEO) for Cyber websites. Cyber's SEO efforts aim to generate traffic of those people who look for apprenticeship, entry-level job, internship, hands-on training, high-school student job, professional orientation, sysadmin job, and other Cyber services to the Cyber websites.

SEO efforts belong to competitive marketing; various actors on the market try to emerge in search engine results as high as possible. Since Google search engine is dominant; SEO can be viewed as competition over Google ratings. SEO can also be considered as a part of information architecture.

Results of SEO projects are published at CNM Wiki; CNM System Administrators use those results to update the actual website protocols.

Software projects

For the purposes of this very wikipage, software projects refer to the website projects that are undertaken to develop software that powers Cyber websites.

1. CMS-based. Primarily, this software represents a content management system (or CMS). Cyber websites normally use CNM WordPress under their hood. In the past, the Team have also used other content management systems such as Drupal and Joomla. If the need emerges, some considerations can also be given to Ghost, Grav, and Jekyll.
2. Plain code. The authorization and landing pages of Featured websites can also be coded with HTML5, CSS, and JavaScript without any CMS.

Results of software projects shall be stored at CNM Repo; CNM System Administrators use those results to install and run the actual software.

Website-core projects

For the purposes of this very wikipage, website-core projects refer to the website projects that are undertaken to make a Cyber website one product. Content, Design, SEO, Software, and WWW projects shall deliver various parts of websites. IA developments shall produce their "skeletons" or "embryos" of their core. Then, website assemblies shall make one product out of all.

Development of any website is rarely a simple and straightforward process. To emerge on the World Wide Web (WWW), any website goes through various product states.

1. Website as an idea. Any website starts with an idea; it should be imagined first to be developed second. The first idea may be expressed in few words.
2. Website as a prototype. Before a website emerges on WWW, it exists as its information architectures (or IAs). A separate section of this very wikipage, Website IAs is dedicated to them.
3. Website as a MVP. In cases of Cyber website development, a minimum viable product (MVP) is an early version of a future website that includes sufficient features to satisfy early adopters. To do so, the website shall have its hub webpages, IA that would be implemented on its software and located on WWW.
4. Website as a marketable. To serve a part of The funnel, Cyber website shall possess those features that are developed in the Content, Design, SEO, Software, and WWW projects.

WWW projects

For the purposes of this very wikipage, WWW projects refer to the website projects that are undertaken to integrate Cyber websites into the World Wide Web (WWW) securely.

• DNS records to locate Cyber websites within WWW. DNS records' drafts are published at CNM Wiki; CNM System Administrators use those results to update the actual website records. DNS records for CDN-based websites might be complex.
• SSL certificates to encrypt interactions between Cyber websites and their visitors.
• Webservers to direct external requests to internal resources. Cyber websites normally rely on Apache HTTP Server and/or Nginx servers. They may serve separately or in sequence Nginx, as highly productive, first, and Apache, as highly reliable, second.

Website IAs

For the purposes of this very wikipage, information architectures or IA are images, layouts, mockup models, outlines, prototypes, sketches, wireframes, and/or words that represent classification, organization, and structure of content and other information at Cyber websites or similar products. Similarly to UX design, IA strives to enhance user satisfaction; IAs of Cyber products shall help to make them accessible, credible, desirable, findable, usable, useful, and valuable. Dissimilarly from UX design, IA shall help the Cyber to achieve the Cyber objectives. In simple words, IA shall balance benefits for the Cyber and its users.

IA components

Key components of IA are:

1. Hierarchy of website and its webpages.
2. Roadmaps of every identified persona through the website.
3. Mockups of hub webpages at the websection box level.
4. Labels of groups of information for user orientation and, when used in sub-domain names, for search engine optimization (SEO).
5. Navigations such as menus, breadcrumbs, and pagination.
6. Search tools that ensure findability of information.

IA developments

No Cyber IA can be developed immediately and completely. It starts with a sketch to be gradually upgraded up to a prototype. The IA-development projects closes when the Customer approves the IA. Development of IA is a:

• Marketing project since the IA shall serve interests of both users and the Cyber.
• Creative project since acceptance criteria rarely can be defined; product and project certainties rarely can be reached before the development starts. That is why Contractors shall be hired on a per-hour basis. In the industry, the most qualified architects are normally hired to develop the most important IA components such as the menu structure and landing page mockup.
• Prerequisite project that shall be finished before the contractors to develop a website as a marketable can be hired. As product depictions, the outputs of the IA-development project shall be used for graphic design, UX design, and website assemblies.

Personas in IA

In marketing, a persona is an imaginary product user that (a) represents a distinguishable type of customer and (b) has been created to design special appeals to that customer type while designing products.

Cyber websites may serve a variety of customers. For instance, a school student and school principal may visit iDosvid.com. However, interests of the student differ from ones of the principal. Moreover, the Team would like the student to get enrolled into CNM Cyber Welcome Session, while the Team would like the principal to contact Cyber administrators. So, their website roadmaps shall be different.

Information architectures (or IAs) shall serve all of its identified personas. If a subordinate IA serves one persona, and five personas are identified to be customers, the IA may be divided in one site-wide IA, which welcomes all of its customers and directs them to those webpages that are designed to serve specifically them and five separate subordinate IAs.

Website parts

Cyber websites are eventual deliverables from web-projects; however, website components need to be developed before any website can be assembled. Other deliverables include webpages, webpage sections, websection boxes, information architectures, web designs, SEO strategies, as well as contents such as audiovisuals, images, multimedia, and texts.

Websites are not created equal; neither are their developments. It may take about a couple of hours to setup a simple website if its content is ready. On the contrary, some other websites cost more than a million dollars.

Webpages

Any Cyber website is a collection of webpages. At the Cyber, those pages are divided in three categories:

1. Auxiliary webpages are those that provide their visitors with supplemental services beyond essay information and hub navigation. Auxiliary pages include contact, error, and search pages, for instance.
2. Essay webpages are those that cover one subject; they give the most complete information on a given topic that is available on that website.
3. Hub webpages are those essential pages that lead their visitors to other pages or services, where essential means that the website cannot function properly without those pages. Every Cyber website has at least two hubs -- the authenticating and landing webpage.

Websections

Any Cyber webpage is a collection of two or more webpage sections. That section shall emerge on one user's screen or, at least on the top of the screen, after their clicks on some menu tab or other button. Every Cyber webpage shall have its main and footer sections at very least.

With regards to the purpose, websections may serve three purposes:

1. Deal-closing websections normally belong to online stores.
2. Lead-generation websections normally belong to hub webpages of Featured websites and any page of Traffic-generating websites.
3. Prospect-education websections are normally headsections of essay webpages of both Featured and Traffic-generating websites.

A headsection is the most important for every webpage. Webpage sections present one or more websection boxes. That box is the minimal rectangular element of webpage layouts that is distinguished from other rectangular parts both graphically and functionally. The headsection normally consists of a header and a box such as carousel, featured-image, grid, slider, or CTA (which stands for "call-to-action"). The headsection may also include a sidebar.

Documents

Status reports

While working on the deliverable, the Devs are expected to report their project status. In CNM Agile framework, these statuses are reported at the product line wikipage, CNM Cloud Usable, using the following readiness levels for each Product state and Device of certainty:

• Not started. Project work on the corresponding Product state and Device of certainty hasn't started yet.
• In progress. Project work on the corresponding Product state and Device of certainty has been started, but the state/device has not yet been submitted for the approval.
• Cancel. Project work on the corresponding Product state and Device of certainty has been cancelled.
• Submitted. Project work on the corresponding Product state and Device of certainty has been submitted for the approval.
• Done. Project work on the corresponding Product state and Device of certainty has been approved. With exceptions of the state of certainty, the Customer approves the status. With regard to the state of certainty, its approval also requires the developer's consent.

Wikipages

At CNM Wiki, Cyber endeavors are documented using two types of wikipages:

1. The progress on particular endeavors is reported at the CNM Cloud Usable wikipage.
2. Endeavor pages document everything, but progress reports. Those pages are listed at the "CNM Cyber endeavors" category and include project documents such as project charter, asset register, competency register, stakeholder register, requirements traceability matrix, project scope baseline, project schedule baseline, project cost baseline, and acceptance criteria.