View source for Associative network memory model

[[Associative network memory model]] is a conceptual representation that views memory as consisting of a set of nodes and interconnecting links where nodes represent stored information or concepts and links represent the strength of association between this information or concepts.
==Definition==
According to [[Marketing Management by Keller and Kotler (15th edition)]],
:[[Associative network memory model]]. A conceptual representation that views memory as consisting of a set of nodes and interconnecting links where nodes represent stored information or concepts and links represent the strength of association between this information or concepts.


[[Category: Marketing Management]][[Category: Articles]]