BCG matrix

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BCG matrix (also written as BCG-matrix; alternatively known as growth-share matrix, product portfolio matrix, Boston Box, Boston matrix, Boston Consulting Group analysis, portfolio diagram, portfolio matrix; hereinafter, the Matrix) is a strategy tool that guides resource allocation decisions on the basis of market share and growth rate of strategic business units.


Definitions

According to Management by Robbins and Coulter (14th edition),

BCG matrix. A strategy tool that guides resource allocation decisions on the basis of market share and growth rate of strategic business units.

According to the Corporate Strategy by Lynch (4th edition),

Portfolio matrix. Analyses the range of products possessed by an organization (its portfolio) against two criteria: relative market share and market growth. It is sometimes called the growth-share matrix.

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