BCG matrix
(Redirected from Product portfolio matrix)
BCG matrix (also written as BCG-matrix; alternatively known as growth-share matrix, product portfolio matrix, Boston Box, Boston matrix, Boston Consulting Group analysis, portfolio diagram, portfolio matrix; hereinafter, the Matrix) is a strategy tool that guides resource allocation decisions on the basis of market share and growth rate of strategic business units.
Definitions
According to Management by Robbins and Coulter (14th edition),
- BCG matrix. A strategy tool that guides resource allocation decisions on the basis of market share and growth rate of strategic business units.
According to the Corporate Strategy by Lynch (4th edition),
- Portfolio matrix. Analyses the range of products possessed by an organization (its portfolio) against two criteria: relative market share and market growth. It is sometimes called the growth-share matrix.
