Difference between revisions of "BCG matrix"
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| − | [[File:Bcg-matrix.png|400px|thumb|right|[[BCG matrix]]]][[BCG matrix]] (hereinafter, the ''Matrix'') is a strategy tool that guides resource allocation decisions on the basis of market share and growth rate of [[strategic business unit]]s. | + | [[File:Bcg-matrix.png|400px|thumb|right|[[BCG matrix]]]][[BCG matrix]] (also written as [[BCG-matrix]]; alternatively known as [[growth-share matrix]], [[product portfolio matrix]], [[Boston Box]], [[Boston matrix]], [[Boston Consulting Group analysis]], [[portfolio diagram]], [[portfolio matrix]]; hereinafter, the ''Matrix'') is a strategy tool that guides resource allocation decisions on the basis of market share and growth rate of [[strategic business unit]]s. |
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| + | ==Definitions== | ||
| + | According to [[Management by Robbins and Coulter (14th edition)]], | ||
| + | : [[BCG matrix]]. A strategy tool that guides resource allocation decisions on the basis of market share and growth rate of [[strategic business unit]]s. | ||
| + | According to the [[Corporate Strategy by Lynch (4th edition)]], | ||
| + | : '''[[Portfolio matrix]]'''. Analyses the range of products possessed by an organization (its portfolio) against two criteria: relative market share and market growth. It is sometimes called the growth-share matrix. | ||
==Related lectures== | ==Related lectures== | ||
*[[Enterprise Architecture Quarter]]. | *[[Enterprise Architecture Quarter]]. | ||
| − | [[Category: Septem Artes Administrativi]][[Category: Articles]] | + | [[Category: Strategic Management]][[Category:Management]][[Category: Septem Artes Administrativi]][[Category: Articles]] |
Latest revision as of 17:13, 13 May 2023
BCG matrix (also written as BCG-matrix; alternatively known as growth-share matrix, product portfolio matrix, Boston Box, Boston matrix, Boston Consulting Group analysis, portfolio diagram, portfolio matrix; hereinafter, the Matrix) is a strategy tool that guides resource allocation decisions on the basis of market share and growth rate of strategic business units.
Definitions
According to Management by Robbins and Coulter (14th edition),
- BCG matrix. A strategy tool that guides resource allocation decisions on the basis of market share and growth rate of strategic business units.
According to the Corporate Strategy by Lynch (4th edition),
- Portfolio matrix. Analyses the range of products possessed by an organization (its portfolio) against two criteria: relative market share and market growth. It is sometimes called the growth-share matrix.
