Difference between revisions of "Careerprise Presence"

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[[Careerprise Presence]]
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[[Careerprise Presence]] (hereinafter, the ''ToFu'') is the [[top of the funnel]] ([[ToFu]]) of [[Careerprise Funnel]]. The ''ToFu'' shall generate prospects for the next stage, [[Careerprise Literacy]].
  
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: In [[marketing]], the [[top of the funnel]] ([[ToFu]]) shall (a) find "unawares" or someones who are unaware of the ''Role'', but might be interested in pursuing it for themselves or someones else in their networks, in order to (b) make them "leads". [[Careerprise Presence]] shall attract attention of potential candidates and build their awareness about the ''Role'' up to the level of willingness to learn more about it.
+
 
 +
==In the nutshell==
 +
 
 +
===Needs to address===
 +
: The ''ToFu'' shall (a) find "unawares" or someones who are unaware of the [[Careerprise service]]s, but might be interested in pursuing it for themselves or someones else in their networks, in order to (b) make them "leads".
 +
 
 +
: The ''ToFu'' shall attract attention of potential candidates and build their awareness about the ''Role'' up to the level of willingness to learn more about it.
 +
 
 +
===User stories===
 +
:* '''Short-term hands-on training''' (100% paying):
 +
:*# As a [[Meetup.com]] customer who is interested in paid hands-on training in AI prompting, I need to note AI-related events of [[CNMCyber Meetup]], so I can RSVP.
 +
:*# As a [[YouTube.com]] visitor who is interested in paid hands-on training in AI prompting, I need to note AI-related videos produced by [[CNMCyber Team]], so I can be directed to [[FutureOfWorkIsAI.com]].
 +
:*# As someone who is interested in paid hands-on training in AI prompting, I need to find AI-training offers in the [[World Wide Web]] ([[World Wide Web|WWW]]), so I can get started.
 +
:* '''Long-term work experience''' (either free or, when we have a queue, application fee):
 +
:*# As (a) an interested in teenager's development parent and (b) a [[Meetup.com]] customer, and (c) someone who is interested in paid hands-on training in AI prompting, I need to note AI-related events of [[CNMCyber Meetup]], so I can RSVP.
 +
 
 +
 
 +
  customers shall either (a) find Meetup and, possibly, HumHub events pointing to websites or (b) visit websites directly, where they can pay, get an appointment at Jitsi and (c) be served there. I plan that commercial products (Hostinger, Meetup,and whatever more is needed) will be the technology backbone for the paid customer service.
 +
    customers shall either (a) find Meetup and, possibly, HumHub events pointing to websites or (b) visit websites directly, where they can register, get to the HumHub Welcome space, and (c) be served there. I plan that our own open-source products will be the technology backbone for the non-paying or nominal paying customer service.
 +
 
 +
At HumHub, the participants:
 +
 
 +
    At the Welcome space, the participants need to be told about our services in detail, so they can choose their specialty space.
 +
    If they choose WiseNxt (I mean former iDosvid), they need to get to another space where they need be taught how to organize events and given opportunities to create those.
 +
    When they can organize events, they can organize training in website development. That training shall absolutely include both WordPress and AI tools.
 +
    To start working on a website, any participant will need to organize an event during which he or she will explain what he or she is going to do with WordPress and AI tools.
 +
    When our WiseNxters (why not?) know what they are going to do with a particular website, they will be given websites to manage. With our Hostinger plan, we can give about 50 simple websites to play with. However, the HumHub will continue supporting their further training specifically through the educational events.
 +
 
 +
When we have 2-3 folks working on WordPress, we will start working on our BookStack and Wiki.js. Later, we will work on our own AI products.
 +
 
 +
My financial situation is worsening faster than I expected and I am expediting getting back to the ride-share driving. As we talked to Kevin, I would like him to take over our:
 +
 
 +
    Hostinger developments. I will setup WordPress instances and add him as an admin, so he can bring WordPress and/or image developers on the board.
 +
    HumHub developments -- see above.
 +
    Meetup developments -- see above. With regards to the Tech Board, which looks better and better, I believe that we can get it back to the meetup.com. I expect that Kevin and I will reformat our tasks on Wednesday since we extended our meeting time. We can also meet earlier if he is available.
 +
 
 +
 
 +
 
 +
 
 +
    This is amazing, Natalia. I registered on Opplet, and I was directed to Social automatically.
 +
 
 +
   
 +
 
 +
 
 +
 
 +
 
 +
 
 +
            Hello! I removed the email field from the registration page. I added a link to Setka. Also, I set up redirection to the Setka page after registration. Please, verify.
 +
 
 +
If Natalia takes care of (c) moving our customers from Opplet, please concentrate on (a) the events to bring our prospects to the websites, (b) the websites to bring our non-paying prospects to Opplet and (d) serving paying customers or meeting non-paying customers at the welcome space.
 +
 
 +
                    At the welcome space, we should tell them about our offerings. If they are interested in WiseNxt (I mean former iDosvid), they will learn about events, schedule theirs, and, when successful, be given websites to manage. With our Hostinger plan, we can give about 50 simple websites to play with.
 +
                    With regards to paying customers, we need to get prepared to serve the customers one-on-one for now.
 +
 
 +
===Vehicles===
 
:* [[Advertising]]. The [[CNMCyber Team]] plans to purchase advertising to support its activities at [[marketplace]]s and [[social media]].  
 
:* [[Advertising]]. The [[CNMCyber Team]] plans to purchase advertising to support its activities at [[marketplace]]s and [[social media]].  
 
:* [[Lead-generation event-section]]s  
 
:* [[Lead-generation event-section]]s  
−
:* [[Lead-generation websection]]s and websites such as [[Bskol.com]], [[FriendsOfCNM.com]], [[HOTCOE.com]], [[Inplz.com]], and [[Kryvi.com]]
+
:* [[Lead-generation websection]]s and websites such as [[Bskol.com]], [[FriendsOfCNM.com]], [[HOTCOE.com]], [[Inplz.com]], and [[EmployableU.com]]
 
:* [[Marketing outlet]]s
 
:* [[Marketing outlet]]s
 
:* [[Public relations]] ([[public relations|PR]])
 
:* [[Public relations]] ([[public relations|PR]])
Line 13: Line 67:
 
For the purposes of this very wikipage, [[market presence]] refers to the [[#Team|Team]]'s efforts to present its [[#Marketables|Marketables]] on the markets, so their current and potential customers can find and take advantage of them. While accomplishing that goal, the ''Coords'' may work on a variety of marketing products generally or marketing communications specifically.
 
For the purposes of this very wikipage, [[market presence]] refers to the [[#Team|Team]]'s efforts to present its [[#Marketables|Marketables]] on the markets, so their current and potential customers can find and take advantage of them. While accomplishing that goal, the ''Coords'' may work on a variety of marketing products generally or marketing communications specifically.
  
−
[[Careerprise Funnel]]
+
==Vehicles to build==
 +
: The [[#Team|Team]] shall create a variety of communications in order to reach out to prospective ''Coords'', contractors, partners, supporters, as well as paying customers. [[Customer relationship management]] (or [[Customer relationship management|CRM]]) is an important part of these efforts. While documenting their efforts in [[customer relationship management system]]s (or [[Customer relationship management system|CRMS]]), the ''Coords'' may coordinate endeavors to produce marketing communications as follows:
 +
 
 +
===Opt-in sections===
 +
: In the context of the ''ToFu'', the websites are [[lead-generation websection|lead-generation]], [[prospect-education websection|prospect-education]], and [[purchase websection]]s.
  
−
===Communications to build===
+
:{|class="wikitable" width=100%
−
: The [[#Team|Team]] shall create a variety of communications in order to reach out to prospective ''Coords'', contractors, partners, supporters, as well as paying customers. [[Customer relationship management]] (or [[Customer relationship management|CRM]]) is an important part of these efforts. While documenting their efforts in [[customer relationship management system]]s (or [[Customer relationship management system|CRMS]]), the ''Coords'' may coordinate endeavors to produce marketing communications as follows:
+
|[[AINurtz.com]]||hostinger
−
:* '''[[Customer support]]''' is a contact person or people who assist customers in installing, upgrading, maintaining, using, and/or disposing a product correctly and cost effectively.  In the case of the ''Cyber'', its ''customer support'' shall yet be designed.
+
|-
−
:* '''[[Help desk]]''' is a contact person or people who provide the customers with technical assistance and troubleshooting. In the case of the ''Cyber'', its ''help desk'' shall yet be designed.
+
|[[Bskol.com]]||contabo
−
:* '''[[Marketing outlet]]s''', in the case of the ''Cyber'', are efforts to establish points of [[#Team|Team]]'s direct contact with prospective contractors, customers, partners, and supporters. ''Cyber's'' booth at a job fair or table at the [[marketplace]]s would be an example of physical point of contact. ''Marketplaces'' refer to virtual and physical locations where sellers and buyers regularly gather to buy and sell products. Virtual points of contact may include (a) corporate profiles at web-based marketplaces, including [[freelance marketplace]]s such as [[Fiverr]] and [[Upwork]], (b) corporate channels at [[videosharing platform]]s such as [[TikTok]] and [[YouTube]], (c) corporate pages or groups at [[social networking platform]]s such as [[Facebook]], [[LinkedIn]], [[Meetup]], and [[Twitter]], and (d) other direct marketing opportunities given by third parties. For example, some [[job-search website]]s feature free announcements; the [[#Team|Team]], particularly, used [[robota.ua]] and [[work.ua]] to look for potential ''Coords'' in Ukraine. As another example, the [[#Team|Team]] once considered publishing its courses at [[learning platform]]s such as [[Udemy]].
+
|-
−
:* '''[[Public relations]]''' ([[Public relations|PR]]), in the case of the ''Cyber'', is efforts to transfer marketing messages from the [[#Team|Team]] to mass media and/or the general public directly. While [[publicity]] is controlled by external media, the [[#Team|Team]] controls ''PR''.
+
|[[Careerprise.com]]||digitalocean
−
:* '''[[Stakeholder communications]]''', in the case of the ''Cyber'', are efforts to transfer marketing messages such as [[newsletters]] from the [[#Team|Team]] to those who are listed in the [[stakeholder register]] directly.
+
|-
−
:* '''[[UX design]]''' is efforts to enhance user satisfaction with marketables by improving their accessibility, credibility, desirability, findability, usability, usefulness, and value. Any product implies some unspoken and unwritten messages; ''Cyber'' products are not exceptions. Good marketing of bad products just increase user dissatisfaction. That is why the ''Coords'' are encouraged to take into consideration [[user experience design]] while working on ''Cyber'' products.
+
|[[CNMCyber.com]]||godaddy
−
:* '''[[#Websites|Websites]]''', in the case of the ''Cyber'', are composed of [[lead-generation websection|lead-generation]], [[prospect-education websection|prospect-education]], and [[purchase websection]]s. A special section of this very wikipage, [[#Websites|Websites]], is dedicated to them.
+
|-
 +
|[[CostsAudit.com]]||hostinger
 +
|-
 +
|[[Educaship.com]]||hetzner
 +
|-
 +
|[[EmployableU.com]]||contabo
 +
|-
 +
|[[Fixett.com]]||digitalocean
 +
|-
 +
|[[FriendsOfCNM.com]]||contabo
 +
|-
 +
|[[FutureOfWorkIsAI.com]]||hostinger
 +
|-
 +
|[[HOTCOE.com]]||hostinger
 +
|-
 +
|[[HowGlobalAreYou.com]]||hostinger
 +
|-
 +
|[[HowSafeIsMyJob.com]]||hostinger
 +
|-
 +
|[[iDosvid.com]]||contabo
 +
|-
 +
|[[In2Job.com]]||hostinger
 +
|-
 +
|[[InPlz.com]]||hetzner
 +
|-
 +
|[[IsMyJobSecure.com]]||hostinger
 +
|-
 +
|[[Kryvi.com]]||hetzner
 +
|-
 +
|[[KSACerts.com]]||hostinger
 +
|-
 +
|[[LabOfDreams.com]]||hostinger
 +
|-
 +
|[[Opplet.com]]||digitalocean
 +
|-
 +
|[[Opplet.net]]||digitalocean
 +
|-
 +
|[[Plzin.com]]||hostinger
 +
|-
 +
|[[Projce.com]]||hostinger
 +
|-
 +
|[[TheEconomicGroup.com]]||contabo
 +
|-
 +
|[[VIT4All.com]]||hostinger
 +
|-
 +
|[[Vsemka.com]]||contabo
 +
|-
 +
|[[WiseNxt.com]]||hostinger
 +
|-
 +
|[[WorldOpp.com]]||contabo
 +
|}
  
−
===Communications to buy===
+
==Vehicles to buy==
 
: The [[#Team|Team]] may purchase a variety of communications in order to reach out to prospective ''Coords'', contractors, partners, as well as paying customers. The ''Coords'' may coordinate endeavors to buy marketing communications as follows:
 
: The [[#Team|Team]] may purchase a variety of communications in order to reach out to prospective ''Coords'', contractors, partners, as well as paying customers. The ''Coords'' may coordinate endeavors to buy marketing communications as follows:
 
:* '''[[Advertising]]''', in the case of the ''Cyber'', is buying media's delivery of marketing messages to potential contractors, customers, partners, and supporters. The world's oldest forms of advertising are, probably, vocal announcements and distribution of samples, especially, in public spaces. Published advertising is either posting messages on something like walls or billboards that people can physically see or distributing something like leaflets hand-to-hand. Radio and television are considered as traditional electronic media; while mobile and web are new ones. The [[#Team|Team]], for examples, may purchase advertising to support its activities at [[marketplace]]s and [[social media]]. Often, but not necessarily, ''advertising'' also entails creation of marketing messages. If so, their ownership depends on agreements.
 
:* '''[[Advertising]]''', in the case of the ''Cyber'', is buying media's delivery of marketing messages to potential contractors, customers, partners, and supporters. The world's oldest forms of advertising are, probably, vocal announcements and distribution of samples, especially, in public spaces. Published advertising is either posting messages on something like walls or billboards that people can physically see or distributing something like leaflets hand-to-hand. Radio and television are considered as traditional electronic media; while mobile and web are new ones. The [[#Team|Team]], for examples, may purchase advertising to support its activities at [[marketplace]]s and [[social media]]. Often, but not necessarily, ''advertising'' also entails creation of marketing messages. If so, their ownership depends on agreements.
−
:* '''[[Personal selling]]''' (outsourced), in the case of the ''Cyber'', is hiring agents, brokers, and/or sales representatives to promote one or more ''Cyber'' products to their potential customers on a one-to-one basis. Obviously, ''personal selling'' is the most expensive form of marketing communications. That is why the [[#Team|Team]] tends to hire those on a [[contingency model]] rather than [[retained model|to retain]] them (see the [[#Payment models|"Payment models"]] section of this very wikipage).
 
  
 
: Communications for sale tend to be less trusted than unpaid ones. Furthermore, ''advertising'' is usually less trustworthy than ''personal selling'', however, trustworthiness of ''personal selling'' heavily depends on seller's features and capacities.
 
: Communications for sale tend to be less trusted than unpaid ones. Furthermore, ''advertising'' is usually less trustworthy than ''personal selling'', however, trustworthiness of ''personal selling'' heavily depends on seller's features and capacities.
  
−
===Communications to earn===
+
==Vehicles to earn==
 
: The [[#Team|Team]] may attempt to earn a variety of communications in order to reach out to prospective ''Coords'', contractors, partners, as well as paying customers. The ''Coords'' may coordinate endeavors to earn marketing communications as follows:
 
: The [[#Team|Team]] may attempt to earn a variety of communications in order to reach out to prospective ''Coords'', contractors, partners, as well as paying customers. The ''Coords'' may coordinate endeavors to earn marketing communications as follows:
 
:* '''[[Publicity]]''', in the case of the ''Cyber'', is efforts to support mass and other media to cover the ''Cyber'' and/or its products on a non-monetary basis. After those efforts, the [[#Team|Team]] no longer controls its content. For instance, a television report may theoretically promote the ''Cyber'' without paying for that; however, the [[#Team|Team]] cannot dictate the TV producer what this report should look like. [[Social media]]
 
:* '''[[Publicity]]''', in the case of the ''Cyber'', is efforts to support mass and other media to cover the ''Cyber'' and/or its products on a non-monetary basis. After those efforts, the [[#Team|Team]] no longer controls its content. For instance, a television report may theoretically promote the ''Cyber'' without paying for that; however, the [[#Team|Team]] cannot dictate the TV producer what this report should look like. [[Social media]]
−
:* '''[[Word of mouth]]''' is the transfer of messages from person to person using oral communication. When they say, "a good product sells itself", they probably mean that good products shall generate words of mouth in sufficient amounts. This form of communications is the most effective when the listener trusts the messenger, for instance, a relative or friend. Obviously, the [[#Team|Team]] cannot produce those messages directly; they can be caused by other types of communications, [[#Public events|Public events]], and, especially, ''Cyber'' products when their users like them. At the same time, the ''Coords'' are encouraged to take into consideration possibilities of ''word of mouth'' generation while working on marketing products.
 
  
 
: Earned-media messages tend to be more trusted than, let say, paid-media ones. However, earned-media messages are pretty much always distorted since they pass one or more intermediaries.
 
: Earned-media messages tend to be more trusted than, let say, paid-media ones. However, earned-media messages are pretty much always distorted since they pass one or more intermediaries.

Latest revision as of 14:54, 7 February 2024

Careerprise Presence (hereinafter, the ToFu) is the top of the funnel (ToFu) of Careerprise Funnel. The ToFu shall generate prospects for the next stage, Careerprise Literacy.


In the nutshell

Needs to address

The ToFu shall (a) find "unawares" or someones who are unaware of the Careerprise services, but might be interested in pursuing it for themselves or someones else in their networks, in order to (b) make them "leads".
The ToFu shall attract attention of potential candidates and build their awareness about the Role up to the level of willingness to learn more about it.

User stories

  • Short-term hands-on training (100% paying):
    1. As a Meetup.com customer who is interested in paid hands-on training in AI prompting, I need to note AI-related events of CNMCyber Meetup, so I can RSVP.
    2. As a YouTube.com visitor who is interested in paid hands-on training in AI prompting, I need to note AI-related videos produced by CNMCyber Team, so I can be directed to FutureOfWorkIsAI.com.
    3. As someone who is interested in paid hands-on training in AI prompting, I need to find AI-training offers in the World Wide Web (WWW), so I can get started.
  • Long-term work experience (either free or, when we have a queue, application fee):
    1. As (a) an interested in teenager's development parent and (b) a Meetup.com customer, and (c) someone who is interested in paid hands-on training in AI prompting, I need to note AI-related events of CNMCyber Meetup, so I can RSVP.


 customers shall either (a) find Meetup and, possibly, HumHub events pointing to websites or (b) visit websites directly, where they can pay, get an appointment at Jitsi and (c) be served there. I plan that commercial products (Hostinger, Meetup,and whatever more is needed) will be the technology backbone for the paid customer service.
    customers shall either (a) find Meetup and, possibly, HumHub events pointing to websites or (b) visit websites directly, where they can register, get to the HumHub Welcome space, and (c) be served there. I plan that our own open-source products will be the technology backbone for the non-paying or nominal paying customer service.

At HumHub, the participants: 

   At the Welcome space, the participants need to be told about our services in detail, so they can choose their specialty space.
   If they choose WiseNxt (I mean former iDosvid), they need to get to another space where they need be taught how to organize events and given opportunities to create those.
   When they can organize events, they can organize training in website development. That training shall absolutely include both WordPress and AI tools.
   To start working on a website, any participant will need to organize an event during which he or she will explain what he or she is going to do with WordPress and AI tools.
   When our WiseNxters (why not?) know what they are going to do with a particular website, they will be given websites to manage. With our Hostinger plan, we can give about 50 simple websites to play with. However, the HumHub will continue supporting their further training specifically through the educational events.

When we have 2-3 folks working on WordPress, we will start working on our BookStack and Wiki.js. Later, we will work on our own AI products.

My financial situation is worsening faster than I expected and I am expediting getting back to the ride-share driving. As we talked to Kevin, I would like him to take over our: 

   Hostinger developments. I will setup WordPress instances and add him as an admin, so he can bring WordPress and/or image developers on the board.
   HumHub developments -- see above.
   Meetup developments -- see above. With regards to the Tech Board, which looks better and better, I believe that we can get it back to the meetup.com. I expect that Kevin and I will reformat our tasks on Wednesday since we extended our meeting time. We can also meet earlier if he is available.




   This is amazing, Natalia. I registered on Opplet, and I was directed to Social automatically.





           Hello! I removed the email field from the registration page. I added a link to Setka. Also, I set up redirection to the Setka page after registration. Please, verify.

If Natalia takes care of (c) moving our customers from Opplet, please concentrate on (a) the events to bring our prospects to the websites, (b) the websites to bring our non-paying prospects to Opplet and (d) serving paying customers or meeting non-paying customers at the welcome space. 

                   At the welcome space, we should tell them about our offerings. If they are interested in WiseNxt (I mean former iDosvid), they will learn about events, schedule theirs, and, when successful, be given websites to manage. With our Hostinger plan, we can give about 50 simple websites to play with.
                   With regards to paying customers, we need to get prepared to serve the customers one-on-one for now.

Vehicles

For the purposes of this very wikipage, market presence refers to the Team's efforts to present its Marketables on the markets, so their current and potential customers can find and take advantage of them. While accomplishing that goal, the Coords may work on a variety of marketing products generally or marketing communications specifically.

Vehicles to build

The Team shall create a variety of communications in order to reach out to prospective Coords, contractors, partners, supporters, as well as paying customers. Customer relationship management (or CRM) is an important part of these efforts. While documenting their efforts in customer relationship management systems (or CRMS), the Coords may coordinate endeavors to produce marketing communications as follows:

Opt-in sections

In the context of the ToFu, the websites are lead-generation, prospect-education, and purchase websections.
AINurtz.com hostinger
Bskol.com contabo
Careerprise.com digitalocean
CNMCyber.com godaddy
CostsAudit.com hostinger
Educaship.com hetzner
EmployableU.com contabo
Fixett.com digitalocean
FriendsOfCNM.com contabo
FutureOfWorkIsAI.com hostinger
HOTCOE.com hostinger
HowGlobalAreYou.com hostinger
HowSafeIsMyJob.com hostinger
iDosvid.com contabo
In2Job.com hostinger
InPlz.com hetzner
IsMyJobSecure.com hostinger
Kryvi.com hetzner
KSACerts.com hostinger
LabOfDreams.com hostinger
Opplet.com digitalocean
Opplet.net digitalocean
Plzin.com hostinger
Projce.com hostinger
TheEconomicGroup.com contabo
VIT4All.com hostinger
Vsemka.com contabo
WiseNxt.com hostinger
WorldOpp.com contabo

Vehicles to buy

The Team may purchase a variety of communications in order to reach out to prospective Coords, contractors, partners, as well as paying customers. The Coords may coordinate endeavors to buy marketing communications as follows:
  • Advertising, in the case of the Cyber, is buying media's delivery of marketing messages to potential contractors, customers, partners, and supporters. The world's oldest forms of advertising are, probably, vocal announcements and distribution of samples, especially, in public spaces. Published advertising is either posting messages on something like walls or billboards that people can physically see or distributing something like leaflets hand-to-hand. Radio and television are considered as traditional electronic media; while mobile and web are new ones. The Team, for examples, may purchase advertising to support its activities at marketplaces and social media. Often, but not necessarily, advertising also entails creation of marketing messages. If so, their ownership depends on agreements.
Communications for sale tend to be less trusted than unpaid ones. Furthermore, advertising is usually less trustworthy than personal selling, however, trustworthiness of personal selling heavily depends on seller's features and capacities.

Vehicles to earn

The Team may attempt to earn a variety of communications in order to reach out to prospective Coords, contractors, partners, as well as paying customers. The Coords may coordinate endeavors to earn marketing communications as follows:
  • Publicity, in the case of the Cyber, is efforts to support mass and other media to cover the Cyber and/or its products on a non-monetary basis. After those efforts, the Team no longer controls its content. For instance, a television report may theoretically promote the Cyber without paying for that; however, the Team cannot dictate the TV producer what this report should look like. Social media
Earned-media messages tend to be more trusted than, let say, paid-media ones. However, earned-media messages are pretty much always distorted since they pass one or more intermediaries.
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