Difference between revisions of "BCG matrix"
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| − | [[File:Bcg-matrix.png|400px|thumb|right|[[BCG matrix]]]][[BCG matrix]] (also written as [[BCG-matrix]]; alternatively known as [[growth-share matrix]], [[product portfolio matrix]], [[Boston Box]], [[Boston matrix]], [[Boston Consulting Group analysis]], [[portfolio diagram]]; hereinafter, the ''Matrix'') is a strategy tool that guides resource allocation decisions on the basis of market share and growth rate of [[strategic business unit]]s. | + | [[File:Bcg-matrix.png|400px|thumb|right|[[BCG matrix]]]][[BCG matrix]] (also written as [[BCG-matrix]]; alternatively known as [[growth-share matrix]], [[product portfolio matrix]], [[Boston Box]], [[Boston matrix]], [[Boston Consulting Group analysis]], [[portfolio diagram]], [[portfolio matrix]]; hereinafter, the ''Matrix'') is a strategy tool that guides resource allocation decisions on the basis of market share and growth rate of [[strategic business unit]]s. |
Revision as of 17:11, 13 May 2023
BCG matrix (also written as BCG-matrix; alternatively known as growth-share matrix, product portfolio matrix, Boston Box, Boston matrix, Boston Consulting Group analysis, portfolio diagram, portfolio matrix; hereinafter, the Matrix) is a strategy tool that guides resource allocation decisions on the basis of market share and growth rate of strategic business units.
Definition
According to Management by Robbins and Coulter (14th edition),
- BCG matrix. A strategy tool that guides resource allocation decisions on the basis of market share and growth rate of strategic business units.
